Here’s the 7 vital things I’ve learnt running Google Pay Per Click Ads for care homes to get more enquires from private families.

They are:

1. Goggle PPC Ads are the #1 way to guarantee enquiries for care homes.

2. You must track everything.

3. Have good landing pages with  calls to action

4. Continually optimise your Google PPC Ads

5. Add negative key words to your Google PPC Ads.

6. Don’t do “branded” campaigns

7. Have a good Live chat facility with REAL people