How did 1 care home get 500% MORE enquiries and 25% INCREASED occupancy in preparation for getting sold?
Occupancy and enquiries at 29-bed Park House care home in Sandy, Bedfordshire, had not recovered since Covid.
Even worse the home had dropped to “Requires Improvement” in its CQC rating.
Owner John was looking to retire, and wanted to sell.
But he wanted to make the home was a healthier attraction from buyers by improving occupancy.
Before we came to help, John had done zero marketing and zero promotion for the home, aside from having a website, a listing on carehome.co.uk and a Facebook page!
In May 2023 occupancy was 20
By July 2024 occupancy was 26
Private enquiries went from 1 to 6 per month.
And he sold!
Go watch in detail what happened!