Social Care PR Archives - Care Home Marketing And PR

How Care Homes Can Use Press Coverage To Promote Their Care And Staff During Corona

This video below discusses: 🙌 What would prospective families want to know and read/watch? Is it that their loved ones would be protected and

Adam James2024-12-06T12:01:44+00:00April 14, 2020|

My care home is £25,000 up per month – and it’s all through publicity

“We’re £25,000 up per month at my care home compared to last year – and that’s all through publicity” is what care home owner

Adam James2019-11-22T18:28:26+00:00November 22, 2019|

How to GUARANTEE local media will write about your care home’s good CQC report

How can you guarantee that local media will write about your care home’s good CQC report? (Well, if you'd like to watch a video on

Adam James2024-12-06T11:52:18+00:00November 20, 2018|

Why you must be proactive to fill nursing home beds faster

One nursing home in Leicester we help needs to fill 21 beds to reach its capacity of 52. Here’s the numbers. 21 beds to

Adam James2018-09-04T18:43:35+00:00March 14, 2018|

World exclusive! See this ‘real-life’ news release that secured media exposure for a care home

Adam James, founder of Springup PR Do you want to see a 'real-life' example of how to GUARANTEE media and online exposure

Adam James2022-01-06T15:52:59+00:00March 10, 2017|

"Eighteen months ago we took what may be considered a strange and dangerous decision, we got rid of our in house sales and marketing experts deciding to outsource all of our marketing and manage bed sales clinically. We chose to work with Adam James and Spring Up PR and have seen our marketing targets that had previously been missed not only met but surpassed by some distance, our occupancy figures have improved to the point where our hardest task now is managing the high number of referrals and waiting lists for new admissions. Huge savings and increased income, while increasing our company profile in the best possible way. All thanks to Spring Up, Adam and his team, I would strongly recommend speaking with them"

"We’ve added £500K to annual turnover since joining with Springup PR – the KPIs have been absolutely fantastic.

“We increased occupancy to 95% and 99% respectively within 2 months. This has continued. We’re now looking to increase further the proportion of private pay residents.

“When we first approached Springup PR we faced a huge loss in turnover. But in relation to what we’ve achieved the monthly costs are negligible.

“Now when we are have a bed we can have 3 people waiting for it. It’s put the power back into our court.

“As a care provider we’re now viable and future proof. We always say we have that we have to look after the numbers to look after our residents.

“Moreover, working with Springup PR has been an absolute pleasure because they share our values.

“We are in the people business, and Springup PR is as well. As a family business it’s so important to us that our partners share our values.

“We’d highly recommend Springup PR to other care home providers.”

Liam Geach, financial director at English Oak Care Homes