This episode of the Care Home PR And Marketing podcast features Fiona Hale, Managing Director of CoolCare, a leading care home management software provider.
In this episode we reveal:
- What role digital technology plays in managing care home enquiries
- How software can help improve occupancy, efficiency and digital record-keeping of enquiries
- Who within care homes should use and access data
- The cost benefits of using digital technology to manage enquiries, particularly in comparison to paper-based systems
- How software helps record accurate information from any individual enquiry, including assessing KPIs
- How digital technology helps prioritize enquiry management, can schedule in dates to follow up on enquiries and records conversion rate of enquiry to resident
- How social media can help get PR messages to the public and prospective families