This episode of the Care Home PR And Marketing podcast features Derya Filiz, head of external communications at Anchor Hanover, which operates 114 care homes in the UK
In this episode we reveal:
- How to promote your residential and nursing homes during a pandemic
- How to decide on which of your care stories are best to pitch to the media
- How to provide care home managers with media training and media and press release toolkits
- How to use social media, such as Facebook, Twitter and Tik Tok, to show families – when visits are not possible – your range of activities