Background: Enquiry levels at Oakland Grange care home in Littlehampton, Sussex, had not recovered since Covid pandemic – and there was high competition from other homes
94% of the home’s residents are self-funders, with an average stay of 1 resident of 19 months
The home was securing 4 “word of mouth” private enquiries per month
Springup PR was tasked to achieve the following:
- Help increase enquiries and occupancy through targeted digital marketing strategy, including Google Pay Per Click and Facebook Ads
- Raise awareness of the home to wider local audience via digital PR and positive stories in regional media
- Help generate awareness and enquiries from potential residents and families through targeted Facebook Ads campaign
Results after initial 6 months:
- 31 tracked enquiries generated at an advertising cost per enquiry of £165. This was a 128% monthly increase. All Google Pay Per Click ads outperformed competitors such as Care UK and Hallmark
- 4 qualified sales lead generated by 2 months of Facebook Ads
- Positive press coverage in regional media every 3 months
Kevin Humphrys, CEO of Oakland Care Group, said:
“We only used to have word of mouth referrals, and we were not doing any Google ads.
“As soon as we started with Springup PR we began to get new enquiries!
“Plus, the team was really committed to helping us.
“I’d 100% recommend Springup PR to other care homes wanting to get their name out there or to boost their enquiries.”