Park House Care Home in Sandy, Bedfordshire has a capacity of 29 beds, but its occupancy had dropped to 20.
Occupancy had not recovered since the Covid pandemic- and there was significant competition from other care homes in the catchment area, including from new-build care homes.
The home was securing just 1 private enquiry per month.
At the heart of Park House Care Home’s success plan with Springup PR was a digital marketing strategy of Google Pay Per Click, website optimisation, increased engagement via Facebook, Live Chat and Telephone Call recording.
Results:
Within 5 months occupancy had increased 25% to reach 25 beds occupied with a prospective annual revenue gain of £286,000
Bed enquiries via Digital Marketing Strategy:
(Enquiries measured by tel calls, live chats, brochure downloads and contact form submissions)
* May 2023 – 3
*June 2023 – 9
*July 2023 – 9
*August 2023 – 17
* September 2023 – 21
* October 2023 – 22
Average = 10 enquiries per month = 900% increase in enquiries.
John Tillisch, owner of Park House Care Home, said: “We’re now getting 4 enquiries per week. Af first it may first feel like an expensive investment with Springup PR, but we were struggling at 75% occupancy, so our return is that we’re getting rooms filled. So if you can fill your rooms the investment pays for itself. I would recommend Springup PR to other care homes because to the team is really good, willing to listen and do anything we ask”