Beechdale Care Home in Nottingham was getting a paltry 0.5 private enquiries per month.
Just 15% of residents were privately funded.
Moreover, there was significant competition from other homes in the catchment areas for private families to chose from.
Beechdale had not embarked on any previous marketing strategy to get more private enquiries.
Solution:
After a Diagnostics, Beechdale partnered with Springup PR to implement both a digital marketing strategy to get more privates, and promotion of the home via positive press coverage, PR and Facebook “on fire” to boost its reputation.
Beechdale’s care home marketing “success plan” included a care-specific Google PPC engine and optimisation, sophisticated live chat, “enhanced tracking” of all enquiries, and strategic Facebook “boosting”
Results:
✅ After just 4 months an 1300% increase in tracked private enquiries – from 0.5 enquiries per month to 6.25
✅ Press coverage in outlets such as BBC Radio Nottingham, BBC News online, Nottingham World, Nottingham Local News, West Bridgford Wire, In Your Area
“Phenomenal!” 😀 was Beechdale Care Home’s owner Jagdeep Khatkar reaction!
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