The aim is to reveal the essentials of Google PPC ads if you want to get more enquiries to your care homes.
The video includes:
- How Google PPC works, and how families search online for care homes.
- What care home Google ads look like.
- When your ads are shown – and when they are not shown.
- What it means to get your ads the #1 spot on Google.
- What the Google PPC ads dashboard looks like, including main features
- Key parts of the dashboard you should keep an eye on, particularly “overview”.
- Some basics about care home Google PPC “campaigns”.
- Why you should NOT do what Google recommends you do!
- Where to see some vital metrics such as clicks, impressions, conversions and “cost per click”.
- What Google “conversions” actually means?! (Warning, it’s Google-Speak!) And what conversion “categories” are?
- What is a Google “optimisation” score, and why you must be continually optimising.
- How you can check what families looking for care homes actually search – i.e. the “keywords” and “keyword phrases” families use.
- Why you must always be adding “negative keywords” (which guarantees your care home ads will not be shown when people make irrelevant searches).
- How you can see the proportion of online searches on mobile phones versus computers/laptops.
- Where you can go in the dashboard to find your highest-performing care homes ads.
- How Google uses AI, including in “dynamic search ads”.
- What are “ad extensions”.
- How you can see how your care home ads perform versus ads from competitor care homes.
- Where to find data on when it is that families are most likely to search. Alert: Sundays are popular!
Watch the full video here:
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